Choosing a website address
The first step to getting on the Internet is choosing
a 'website address', or to provide some common terms
for it: 'domain' ' URL' (Universal Resource Locator)
or 'Internet address'.
Things you should think about when choosing an address:
Is it as easy to type as possible?
Does it reflect your website or business?
Is it easy to remember, even if your name or your
firm's name isn't?
I personally feel that a domain name that matches
your company name is important. The name that you
use in all the advertising of your product or service
is the name that you should register on the Internet,
because that is the first thing that people will try
in their browser. For instance a nanny recruitment
agency named norfolk nannies
There are two choices for norfolk nannies, in the
UK: nannies.co.uk, which is very likely to have gone,
or norfolk-nannies.co.uk. The latter would explain
what the website is about. A descriptive domain is
good for two reasons: advertising - if you had the
domain across your van people would see that norfolk
nannies deals with nannies in norfolk, without having
any more writing on it at all. The second reason is
that search engines would pick up on the both words
norfolk and nannies.